We engineer paid acquisition systems for SaaS, Fintech, and high-ticket e-commerce. Full stack — from data infrastructure and attribution to creative strategy and media management.
We treat paid media as a single unified system, not three separate channels. Cross-platform budget allocation, unified attribution modelling, and a structured testing engine — all engineered to maximise return on every euro of ad spend across the full funnel.
iOS 14+ degraded most attribution models. We rebuild them. Server-side event tracking via GTM, Conversions API (CAPI), and first-party data infrastructure — so your optimisation decisions are based on accurate signal, not platform estimates.
Creative is the highest-leverage variable in paid media. We build psychology-based concepts, data-backed UGC briefs, and test systematically — treating creative as a performance asset, not a design deliverable.
Acquisition cost is only half the equation. We audit the full post-click experience — landing page structure, offer framing, messaging hierarchy — and engineer conversion improvements that compound with scale.
Ad creatives, landing pages, and web interfaces designed for conversion performance — not aesthetic awards. Every visual decision is tied to a measurable objective.
Acquiring a customer is expensive. Keeping them is where the margin lives. We build automated lifecycle sequences and CRM flows that turn one-time buyers into recurring revenue.
A structured diagnostic of your paid media accounts, attribution setup, creative framework, and funnel — identifying the highest-impact levers before any budget is committed. Delivered as a prioritised action plan.
Selected engagements across complex, high-compliance verticals. Figures reflect verified performance within the engagement period.
Rebuilt attribution infrastructure and audience architecture from scratch. Implemented server-side tracking to recover iOS signal loss. Systematic creative testing reduced CPM by 28% over the engagement.
Meta · Server-sideFull account audit identified structural waste across Search campaigns. Rebuilt keyword architecture, bid strategy, and landing page alignment. CPL dropped within three weeks of relaunch.
Google AdsMulti-channel acquisition system across Meta and TikTok. 14 creative hypotheses tested in a structured framework. Daily spend scaled from €500 to €3,200 while maintaining target CPA.
Meta + TikTokMulti-market campaigns across three high-competition EU markets. Localised creative frameworks, advanced attribution modelling, and weekly geo-level performance analysis to allocate budget with precision.
Meta · Multi-marketEngineered a structured creative testing system targeting SMB decision-makers. First-party data integration and CAPI implementation improved signal quality. CPL reduced 38% over eight weeks.
Meta + Google · CAPIBuilt a local acquisition system with precision geo-targeting and offer architecture. Monthly qualified leads scaled from 12 to 47 within six weeks without increasing cost per lead.
Meta · LocalFounder · Stryde Media
7+ years running paid acquisition across EU and LATAM markets — in verticals where tracking precision and CPA accountability are non-negotiable. I built Stryde to offer the same level of performance rigour to SaaS, Fintech, and e-commerce brands, without the overhead of a large agency.
When you work with Stryde, you work directly with me. No account managers, no handoffs, no junior analysts learning on your budget.
At a traditional agency, your budget is managed by a junior analyst while a senior strategist fields new business calls. At Stryde, the person you speak to on day one is the person architecting and running your campaigns. No account managers. No briefing chains. No context lost between floors.
Most agencies optimise campaigns. We engineer systems. That means clean data architecture before any spend, first-party signal infrastructure that survives platform updates, and a structured creative testing framework that compounds over time — not one-off bursts.
We've built acquisition systems in Fintech, regulated healthcare, and complex SaaS products — markets where compliance requirements are strict, customer acquisition costs are high, and every attribution decision has real financial consequence. That precision is the baseline we bring to every engagement.
From the US and UK to Central Europe and LATAM — we've run campaigns across markets with fundamentally different audience behaviours, regulatory frameworks, and competitive dynamics. Cross-market pattern recognition is a skill that takes years to build. We've built it.
Before any spend, we engineer the data foundation. Server-side tracking, CAPI integration, first-party data pipelines, and attribution modelling — built to survive iOS updates, cookie deprecation, and platform changes. You optimise from signal, not noise.
We build a structured creative testing system — not a mood board. Psychology-based messaging frameworks, UGC production briefs, and a hypothesis-driven testing calendar. Creative is treated as the most scalable performance variable in the system.
Continuous, aggressive optimisation across all active channels. Weekly performance reviews with full transparency into what's working and what's being paused. Budget shifts follow data — not gut feel. Winning systems get scaled hard.
Each testing cycle informs the next. Creative learnings feed audience strategy. Attribution data refines budget allocation. Over time, the system compounds — delivering consistently lower CAC and higher LTV as the infrastructure matures.
Premium DTC brands where CAC precision and ROAS accountability matter. Fashion, wellness, home, and lifestyle products with AOV above €100.
B2B and B2C products where CAC:LTV ratio and pipeline quality define success. We understand MQL economics, compliance constraints, and long sales cycles.
Regulated health products and consumer applications operating in compliance-sensitive environments. We know how to scale in constrained ad policy landscapes.
Series A/B companies with product-market fit and capital to deploy. We build the acquisition infrastructure to scale efficiently without blowing CAC targets.
We work with a limited number of clients at any given time. Fill in the form and we'll review your situation before our call — so the first conversation is substantive, not a discovery questionnaire.
All plans are flexible and structured around your actual goals. Not sure which fits? Just reach out.